Heather Smith founded Poppy out of a desire to create more meaningful connections with the incredible people she was meeting in Jackson Hole. The sporadic run-ins at Target and coffee shops weren’t enough, and she realized the magic that happens when we come together in community. At Poppy, Heather brings together women+ to foster instant connections, creating long-lasting relationships where members listen, support, and help each other grow.

Heather’s experience in launching women-centered businesses is extensive. She was the exited founder of Juliet, a pioneering pregnancy and ovulation testing company. Under her leadership, Juliet experienced significant growth and was successfully sold within nine months of its inception.

With a diverse background in law, entrepreneurship, and nonprofit leadership, Heather brings a wealth of experience to Poppy. She previously served as the executive director of a national civil rights organization, where she scaled the organization from two employees to fifteen. Heather’s legal career spans practice in Queensland, Australia, and Boise, Idaho.

Through Poppy, Heather is dedicated to creating a permanent space in Jackson Hole where remarkable women+ can come together, fostering a vibrant, supportive community.