About Heather Smith
Founder & CEO
I started Poppy because I was tired of walking into spaces and questioning if I truly belonged or trying to fit into a mold that was never designed for me. I wanted to create a space where women+ could show up as their most true, beautiful selves and feel an undeniable sense of belonging.
The reality is, traditional workspaces were never designed for us. They were built around a male-centric model, and little has changed.
Until now.
Meet Poppy—a space where we extend our personal networks to other women, engage in conversations that matter, and share a deep understanding of the unique experiences and biases women face.
Poppy is more than a workspace. We’re creating meaningful moments outside of work—where we can talk openly about everything from periods and menopause to business. A place where we can feel both unsure and powerful, a space where the ‘and’ can be fully embraced.
I named this space Poppy because the flower is native to Wyoming and resilient. No matter what’s thrown at them, poppies endure—they return season after season. And if that doesn’t capture the spirit of being a woman, what does?
About Sabrina Hand
Community Manager
Sabrina Hand is a dynamic Strategy & Advisory Consultant with over six years of experience driving revenue growth through innovative marketing and strategic initiatives. Currently, she leads At Hand Consulting, dedicated to empowering female founders, leaders, and investors. Sabrina’s expertise spans brand management, competitive analysis and positioning, community building, and startup advisory.
Sabrina’s career includes consulting roles at McKinsey & Company, where she served within the Growth Marketing & Sales team, driving corporate strategy for Ad Tech companies and building media networks for Fortune 500 companies. She also acted as Managing Director at Medvec & Associates, specializing in Negotiation Training & Consulting for the world’s leading companies and investment firms. Prior to her consulting roles, Sabrina honed her skills in brand management with Newell Brands and Duracell.
Her leadership and strategic vision have consistently yielded impressive results, such as managing $60M in annual revenue partnerships and launching successful international retail advertising programs. Sabrina is renowned for her rational yet creative problem-solving skills, entrepreneurial spirit, and dedication to client success and team collaboration.