About Heather Smith

Founder

Before creating Poppy, I was a lawyer, executive director and exited founder of Juliet, a women’s health company where I discovered my passion for creating spaces that truly serve women’s needs. My legal background taught me how systems are designed—and more importantly, who they’re designed for.

 

I founded Poppy because I was tired of walking into spaces and questioning if I truly belonged or trying to fit into a mold that was never designed for me. I wanted to create a space where women+ could show up as their most authentic, beautiful selves and feel an undeniable sense of belonging.

The reality is, traditional workspaces were never designed for us. They were built around a male-centric model, and little has changed.

 

Until now.

 

Poppy is more than a workspace—it’s a community where we extend our personal networks to other women, engage in conversations that matter, and share a deep understanding of the unique experiences and biases women face.

 

I named this space Poppy because the flower is native to Wyoming and resilient. No matter what’s thrown at them, poppies endure—they return season after season. And if that doesn’t capture the spirit of being a woman, what does?

 

About Jacqueline Belay

Community Manager

Jacqueline Beley has been professionally hyping up women for the past 14 years. As an expert in social media, marketing + women’s hormone health she has a deep understanding that women need to navigate their goals differently than men. 
 
Her entrepreneurial journey began in the health and wellness space, where she co-created communities that helped women feel confident in their bodies and deeply connected to one another. From local meetups to thriving online spaces, Jacqueline saw firsthand the magic that happens when women come together with a shared goal and authentic support for one another.
 
After scaling a successful business and hitting burnout—a “girl boss to girl moss” moment—Jacqueline knew something had to change. That’s when The Menstrual Mogul was born—a radical way of approaching life and business that honors our cycle, mindset, and sustainable success as women.
 
Today, Jacqueline coaches women through ditching the limiting beliefs that hold them back, build routines and self-care rituals synced with their cycles, and grow businesses that fuel their purpose—not drain it.
 
When she’s not mentoring through her signature programs or cheering on the members of Poppy as their Community Manager, you’ll probably find Jacqueline obsessing over the latest pop culture viral moment, stepping into a scene as an extra on sets like Yellowstone or Silver Linings Playbook, or adventuring through the Tetons with her three-legged sidekick, Bucky.
Dani Perry

About Dani Perry

Community Manager

Dani Perry is all about connection, movement, and meaningful work—as an entrepreneur, wellness educator, and project manager based in Jackson Hole.
 
She’s the co-founder of Day Hike, a community-driven app that connects people through outdoor experiences, and currently serves as a project manager guiding its growth and innovation. With a background in hospitality and passion for mindful movement, Dani teaches yoga across the Jackson community and hosts seasonal yoga retreats that bring people together. 
 
At Poppy, Dani supports the space through organizing meetups, assisting with operations, and serving as a go-to resource for prospective members. If you have questions about becoming a member at Poppy or getting more involved, she’s always happy to connect!

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